Investor Channel

Investor Channel, a digital marketing provider for capital markets, sought Le Petit Pixel’s expertise for a website promoting their data-driven stock watchlists to businesses looking to engage new investors. Our collaboration focused on UX strategy, detailed UI designs, and website design.

About the project

Investor Channel, an experienced digital marketing provider, broadens businesses' investor reach through quality social media content and daily data-driven stock watchlist publications on YouTube.
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To enhance their digital presence, Investor Channel required a website to promote their services to businesses seeking to attract new investors, and featuring a client portal for existing clients to manage their subscription plan and customise the watchlist publications displayed on their websites and/or selected social media accounts.
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We teamed up with Investor Channel to create a dynamic, user-friendly platform that reflects their commitment to connecting businesses with investors through engaging content and streamlined subscription management.

How we helped

Our primary goal was to enhance Investor Channel’s digital presence, ensuring effective communication of their brand and services to their target audience. With their logo already in place, our collaboration involved another unique challenge—integrating a business partner’s pet parrot into the website designs, a challenge we tackled with dedication.
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Beginning with the creation of a balanced colour palette and typography that complements the pre-existing logo, we progressed to defining the UX strategy for the website and client portal. We then moved on to creating detailed UI designs and responsive web designs for every page in the website structure, ensuring a seamless experience across desktop, tablet, and mobile devices. Working closely with the web development agency responsible for bringing the designs to life, we handed over our detailed designs to ensure a flawless execution of the digital platform.
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The collaboration with Investor Channel demonstrates our passion for turning design challenges into opportunities. From a balanced colour palette to the inclusion of a pet parrot, we designed a digital platform that not only communicates their brand effectively but also adds a touch of charm, setting them apart in the digital landscape.

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